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Years of Research Experience
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Research Reports Completed in the Past 5 Years
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Research Awards Won By Staff Members
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External Research Articles Published

Who We Are

People Insights Lab is committed to bringing the customer voice to product experience

Founded by a passionate team of experienced researchers in Richmond, Virginia, People Insights Lab began with a vision to connect businesses with their customers. Over the years, we’ve evolved by building a reputation for providing tailored research solutions that meet the unique needs of our clients, especially smaller or mid-sized businesses.

We aim to empower organizations with key consumer insights. Our tailored research solutions have enabled clients to make data-driven decisions that boost product development and customer satisfaction, ultimately resulting in increased revenue and sustainable growth.


At People Insights Lab, we pride ourselves on delivering actionable insights that drive real results. Our dedicated research has empowered clients to better understand their customers, refine their strategies, and foster long-term growth, leading to successful product launches and enhanced market position.

How We Can Help

We Help Businesses Understand Their Customers

If you want to learn more about your customers, test product ideas with them or even better understand their preferences, research is a key path forward toward meeting your goals. Our team of experienced researchers can help you unlock insights and provide actionable recommendations to help your business thrive.

Ready to Elevate Your Business?

Contact us today to discover how we can help you gain valuable customer insights.

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