
Who We Are
People Insights Lab is committed to bringing the customer voice to product experience
Founded by a passionate team of experienced researchers in Richmond, Virginia, People Insights Lab began with a vision to connect businesses with their customers. Over the years, we’ve evolved by building a reputation for providing tailored research solutions that meet the unique needs of our clients, especially smaller or mid-sized businesses.
We aim to empower organizations with key consumer insights. Our tailored research solutions have enabled clients to make data-driven decisions that boost product development and customer satisfaction, ultimately resulting in increased revenue and sustainable growth.
At People Insights Lab, we pride ourselves on delivering actionable insights that drive real results. Our dedicated research has empowered clients to better understand their customers, refine their strategies, and foster long-term growth, leading to successful product launches and enhanced market position.

